Advertisements Affect in Teenage Girls

Sarai's ePortfolio

Month: December, 2013

Sending a Different Message in Advertisements


Advertisements cannot be taken away from companies, since they are what sell products, but a change of reality can help the teenage population. What I mean by “change of reality” is to have average and realistic size models and mannequins to promote the realistic average size. By promoting average size women in advertisements will allow teenagers to accept their body image and instead of comparing it to what is far from obtaining, which is modified skinny and underweight women. I believe this will allow teenage girls and women to boost their confidence and be accepted by society by other concepts aside from the body image. Having average size models, can promote that there is not an ideal image, but rather to have a focus to be accepted by whom every individual is.

Advertisements should consider stopping promoting a constant image of beauty and skinny women. As explained in my advocacy report, teenager’s self-esteem becomes affected and to fit the ideal image women tend to diet. An agency of average size models is the Natural Model Management, which promote average size women who are beautiful and are realistic size. The models of Natural Model Management promote beauty, without having to be extremely skinny, but rather to show their body as it is. These models’ size varies from size 6 and up, and this agency does not consider the models to be “overweight” of “fat”, but rather realistic size.

Promoting average size models in advertisements can help the public to accept average as ideal size, instead of skinny.  Change of models can help the public to become more accepted of every body being unique, instead as seen apart for not fitting what the media displays.

Click here if you would like to see more average size model images.


Natural Model Management (2013) Retrieved from

Image retrieved from


Beginning of My Curiosity

Previous years, I had never thought of advertisements affecting female’s self-esteem. What has brought me to this stand of advocating on advertisements was after seeing the full video of Killing Us Softly 4 by Jean Killbourn (2010 ) in a service learning course at California State University, Monterey Bay.

This is a preview of the video.

This video showed me a visual of how advertisements lower women’s self-esteem by displaying them as vulnerable and extremely skinny. These images are compared daily by women who are affected, and reality is that most if not all are modified to look as if their body is perfect and ideal. The images are clearly far from reality, but females intend to interpret the images by over dieting and create self-conscious.

Although Jean Killbourn has been advocating the issue on advertisements for many years, this issue has not gotten any better, but instead it has gotten worst. I believe that this issue does not go as far as promoting it and talking about the issue, but rather to have companies to make a change of the messages they are displaying to the public.  This issue should be taken serious because the messages women and teenage girls are obtaining has a long-term effect  as shown by Jean Killbourn.

I encourage everyone to see this video since it has strong information which can be eye opening. What this video educated me in was by noticing the focus of the media on females bodies, which can have a long-term effect if body image does not consist with the advertisements portrait.  I encourage everyone to view the full video, and share your position after viewing.

Click here to view full Killing Us Softly

Problem and Solution


Through my blogs and advocating the influence advertisements have on teenage girls. What I mean by influence is the  way advertisements  focus in skinny being the accepted body size which later influences teenagers to believe that the average size should not be accepted nor beautiful. In the research I have made gave me stunning information of as explained that,

“The reported prevalence rate for anorexia nervosa is 0.48% among girls 15 to 19   years old. Approximately 1% to 5% of adolescent girls meet the criteria for bulimianervosa. Today, more than ever, adolescents are prone to concerns about their weight, shape, size and body image, and as a result, diet to lose weight” (Morris, 2003, para.1)

This information explained by Morris shows the reason why the influence of teenage girls is serious since they are putting their health at risk. Although the numbers are not as high of the girls that have meet the criteria for bulimia, these are only small amount that have gone the extra mille for trying to have the ideal body image by purging and vomiting to it into what is thought of being the perfect body size or shape.

The way I plan to solve this situation is by proposing more health education within dieting in high schools. I believe this can give more information to these teenage girls to understand the harm they are doing to their bodies. Also this can help them find new ways to diet by changing their eating or exercise habits to become health and look healthy as well. I hope to get this running by proposing it to the school board in the Monterey County to put it in practice if educating of dieting can help teenage girls to diet for their health and not for cosmetics.


Morris, A. M. (2003, June 08). The impact of the media on eating disorders in children and adolescents. Web. National Center for Biotechnology Information. Retrieved from

Image retrieved from

Holiday Advertisements


We are close to Christmas, which means shopping for families. Advertisements are beginning seen more now to attract the attention of everyone. What advertisements display in this period of time are new products and special savings for the holidays.

As I have been arguing this semester is that advertisements have a negative impact on teenage girls, but now that we are closer to the holiday’s advertisements are used more to displays products that make an urge for majority of costumers to desire the product. Advertisements are pulling the public into their product, and most of these adverrtisements are from the latest technology. Electronics in this season are the most sold product, but consumers tend to be persuaded to electronics that are not in need, but are in good price because of “Black Friday”  or simply specials and gift ideas.

Advertisements are being shown to attract children and teenagers to want and feel as if they need the product, and parents tend to do anything to meet that satisfaction. Although the products may not be in much need, people tend to be attracted into the product for the price and not so much for the necessity. For example, being in a crowded store when it is supposed to be a holiday may cause people to become aggressive to get the product on that great price, but what the families are forgetting is that even electronics are putting us aside from what are family values. Therefore, advertisements are creating influence within the consumers which lead them to the advertised item.


Image retrieved from