Advertisements Affect in Teenage Girls

Sarai's ePortfolio

Sending a Different Message in Advertisements


Advertisements cannot be taken away from companies, since they are what sell products, but a change of reality can help the teenage population. What I mean by “change of reality” is to have average and realistic size models and mannequins to promote the realistic average size. By promoting average size women in advertisements will allow teenagers to accept their body image and instead of comparing it to what is far from obtaining, which is modified skinny and underweight women. I believe this will allow teenage girls and women to boost their confidence and be accepted by society by other concepts aside from the body image. Having average size models, can promote that there is not an ideal image, but rather to have a focus to be accepted by whom every individual is.

Advertisements should consider stopping promoting a constant image of beauty and skinny women. As explained in my advocacy report, teenager’s self-esteem becomes affected and to fit the ideal image women tend to diet. An agency of average size models is the Natural Model Management, which promote average size women who are beautiful and are realistic size. The models of Natural Model Management promote beauty, without having to be extremely skinny, but rather to show their body as it is. These models’ size varies from size 6 and up, and this agency does not consider the models to be “overweight” of “fat”, but rather realistic size.

Promoting average size models in advertisements can help the public to accept average as ideal size, instead of skinny.  Change of models can help the public to become more accepted of every body being unique, instead as seen apart for not fitting what the media displays.

Click here if you would like to see more average size model images.


Natural Model Management (2013) Retrieved from

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Beginning of My Curiosity

Previous years, I had never thought of advertisements affecting female’s self-esteem. What has brought me to this stand of advocating on advertisements was after seeing the full video of Killing Us Softly 4 by Jean Killbourn (2010 ) in a service learning course at California State University, Monterey Bay.

This is a preview of the video.

This video showed me a visual of how advertisements lower women’s self-esteem by displaying them as vulnerable and extremely skinny. These images are compared daily by women who are affected, and reality is that most if not all are modified to look as if their body is perfect and ideal. The images are clearly far from reality, but females intend to interpret the images by over dieting and create self-conscious.

Although Jean Killbourn has been advocating the issue on advertisements for many years, this issue has not gotten any better, but instead it has gotten worst. I believe that this issue does not go as far as promoting it and talking about the issue, but rather to have companies to make a change of the messages they are displaying to the public.  This issue should be taken serious because the messages women and teenage girls are obtaining has a long-term effect  as shown by Jean Killbourn.

I encourage everyone to see this video since it has strong information which can be eye opening. What this video educated me in was by noticing the focus of the media on females bodies, which can have a long-term effect if body image does not consist with the advertisements portrait.  I encourage everyone to view the full video, and share your position after viewing.

Click here to view full Killing Us Softly

Problem and Solution


Through my blogs and advocating the influence advertisements have on teenage girls. What I mean by influence is the  way advertisements  focus in skinny being the accepted body size which later influences teenagers to believe that the average size should not be accepted nor beautiful. In the research I have made gave me stunning information of as explained that,

“The reported prevalence rate for anorexia nervosa is 0.48% among girls 15 to 19   years old. Approximately 1% to 5% of adolescent girls meet the criteria for bulimianervosa. Today, more than ever, adolescents are prone to concerns about their weight, shape, size and body image, and as a result, diet to lose weight” (Morris, 2003, para.1)

This information explained by Morris shows the reason why the influence of teenage girls is serious since they are putting their health at risk. Although the numbers are not as high of the girls that have meet the criteria for bulimia, these are only small amount that have gone the extra mille for trying to have the ideal body image by purging and vomiting to it into what is thought of being the perfect body size or shape.

The way I plan to solve this situation is by proposing more health education within dieting in high schools. I believe this can give more information to these teenage girls to understand the harm they are doing to their bodies. Also this can help them find new ways to diet by changing their eating or exercise habits to become health and look healthy as well. I hope to get this running by proposing it to the school board in the Monterey County to put it in practice if educating of dieting can help teenage girls to diet for their health and not for cosmetics.


Morris, A. M. (2003, June 08). The impact of the media on eating disorders in children and adolescents. Web. National Center for Biotechnology Information. Retrieved from

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Holiday Advertisements


We are close to Christmas, which means shopping for families. Advertisements are beginning seen more now to attract the attention of everyone. What advertisements display in this period of time are new products and special savings for the holidays.

As I have been arguing this semester is that advertisements have a negative impact on teenage girls, but now that we are closer to the holiday’s advertisements are used more to displays products that make an urge for majority of costumers to desire the product. Advertisements are pulling the public into their product, and most of these adverrtisements are from the latest technology. Electronics in this season are the most sold product, but consumers tend to be persuaded to electronics that are not in need, but are in good price because of “Black Friday”  or simply specials and gift ideas.

Advertisements are being shown to attract children and teenagers to want and feel as if they need the product, and parents tend to do anything to meet that satisfaction. Although the products may not be in much need, people tend to be attracted into the product for the price and not so much for the necessity. For example, being in a crowded store when it is supposed to be a holiday may cause people to become aggressive to get the product on that great price, but what the families are forgetting is that even electronics are putting us aside from what are family values. Therefore, advertisements are creating influence within the consumers which lead them to the advertised item.


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My Topic and Writing Process

During this semester I was not sure at first what I wanted to write about through the course. As I was getting closer to choose the final topic for the due date I finally decided that I was certain that I was going to talk about advertisements influence in teenage girl’s body.  The reason I came to a concussion with that topic was because of my excitement when I would talk about that specific issue with other people and I was interested in finding actual sources and additional information to this issue.

Through being close to done with this assignment, I believe that I chose an ideal topic for me since I was excited all along and I was able to voice my opinion but backing them up with facts. What I was concern of in the topic was losing focus because I wanted to say so many things, but at the same time I was not able to get credible support, and not enough statistics made around this topic. The information I found I was able to work with it and have a stronger paper where it was more credible. Through the research I was just concern that although there was a lot of information, the one that attracted my attention was a web source or not credible enough. Overall I had a lot of fun working on my topic and learning new things that expert have worked on with figuring out the negative effect advertisements have on women.

Not Enough Prevention on Advertisements


Through my research on the negative affect media has on adolescent girls I came to the conclusion that there is a lot of information, but not enough prevention from allowing advertisements have a toll on females. What the media is affecting teenage girls is by their constant focus on women’s body image, but the public does not notice this issue, because we have become prone to the images and just believe that they are the ideal.

The reason to why I focus on teenage girls is because as I was growing up I thought that being average weight was overweight, but I was wrong.  Teenage girls do not like to be set apart in any group, never less to be identified as the “chubby” or “fat girl” of the class; and for many cases these girls are not even close to being overweight, but we have become susceptible to the images of skinny being ideal. Through my research I found an article of a store in Sweden who had average size mannequins, size 14-16, and mothers were angry because they argued that it was presenting obesity to be fine for their children. This is just one of the many examples that were found, but it shows how we are just use to seeing ideal images of skinny and when we see the average we believe that it is over weight. Hopefully teenage girls do not feel the pressure of losing weight to fit what is “accepted”, but instead allow their body to develop as it should.


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Advertisements Negative Impact on Teenage Girls



Through my blogs I have been focusing in the way advertisements have been a negative impact on teenage girls, and by research I have come across information I did not think about in the beginning of my research that it would influence and affect teenage girls. Advertisements show ideal images of women being flawless and excessively thin, and focusing in women puts pressure on teenage girls to believe that they must look like the image po

rtrayed as growing up to fit into society.

Teenage girls have constant reminders of what it is to fit in, and feel as if they have fail if they do not fit the ideal image. For many, advertisements are constant reminders of what it is to be beautiful, flawless, and skinny; but the risk many teenage girls take to look that certain way is affecting this population. Teenage girls tend to diet by not eating to not “gain weight” and when fail to lose weight, their self-esteem is brought down because many believe that excessive weigh is not beautiful since it does not fit the ideal image.

Teenage girls are a vulnerable population, since they are developing physically and mentally, but feel as if they fail when seen apart in society. Teenage girls should not feel as if they are different or ugly because they do not fit the ideal image of an advertisement mode, but instead understand how to love their body, and not change it to fit in to what is probably not reality.

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Why are Advertisements an Issue for Teenagers? And why does it Matter Now?


Advertisements have been used for many years to advertise product or message, but the message that is being gained from teenage girls is affecting the way they see and feel about their body image. Teenagers are more exposed to the media now than before and they see images of model women leading them to feel a need to imitate the image they are exposed to. The negative effects advertisements have in teenage girls is lowering their self-esteem and risking their health by over dieting to achieve what they believe to be ideal image.

Teenage girls who do not achieve the image of what is considered beauty tend to have a lower self-esteem. There is a large amount of teenagers who do not like to apart from society, and by not fitting physically can lead to interpretation and not setting limits of achievement of the goal, which can lead to over dieting. By over dieting or binge eating to look as a model is a risk since most likely the models themselves do not look as they are displayed since images are modified to looking better. Modified images lead to a feeling of failure, which teenage girls feel as if they have not achieved the image portrayed.

I believe that since the media is used more often by teenagers overall, everyone should consider this issue since it can affect mentally and physically. A particular audience who should care are teenage girls since they must understand that every body is different and that they should not try and imitate an image that is modified, but rather love their body for how it is.


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What I am Determined to Change

Through this semester I have focused on the topic of advertisement negative affect on teenage girls. What I mean by negative effect is the way the media has a constant focus in the way women’s image “should look like” or “ideal image”, which later has an influence in teenagers self-esteem and the way they achieve to look like.

What am I determined to do for this specific issue is try and make a movement of information for the teenage audience. To inform I plan o begin pamphlets with statistics which I have found, and information where they can assess help if they believe they or someone they know are being affected by advertisements women models. How I plan to begin this is by beginning distribution outside of a high school and get their attention, since they are my primary focus. Another plan I have for this issue is to try and get an inspirational speaker with this topic who is Jean Kilbourn. Getting Jean Kilbourn to do a speech in this area will show how much need of attention for this particular issue is needed. I believe that Jean Kilbourn will be inspirational since she is a professional with advertisement issues, which she is the ideal person to inform the teenage audience.

I hope to distribute this information by the beginning of next year, and hopefully get people to help and inform others to realize how advertisements have an influence in our feeling of our appearance overall, but most in teenage girls.

Teen Pregnancy in Salinas

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I live in Salinas CA, a small town which is surrounded by agricultural fields. A big problem that has been occurring for many years is teen pregnancy, which more awareness should be occurring.  

My mother got pregnant of my brother when she was only 13 years old, here in Salinas, which she says that there used to be day care help for mothers who were still attending high school. When she was about 15 years old the day care program in campus closed, because the teenagers were having more children, and there was not enough funding, which lead majority of the mothers to drop out of high school.

Now there are programs like Planned Parenthood, Sunrise House, and Postpone to raise awareness in this area. But why is it still a problem? Teenagers know about these prevention programs, but majority of them are concern of confidentiality and overall to receive help. I interviewed a teenager who is now pregnant, and asked if any services were offered before she began having sex, but her response was that “my parents never talked to me about sex, or would not want me to ask about it either”. The fault was not because the parents were not open minded, but because they were not open to the subject, and not  educated enough to educate and speak to their child about the consequences and never less the programs they could use.

Therefore, I believe that programs should not just be open to the children, because majority are not aware of the consequences, but rather educate the parents to be open about the talk of sex to their children and to provide them the services. These teen parents are children themselves trying to grow up to be parents, prevention should be taken from home.