Advertisements Affect in Teenage Girls

Sarai's ePortfolio

Tag: advertisements

Beginning of My Curiosity

Previous years, I had never thought of advertisements affecting female’s self-esteem. What has brought me to this stand of advocating on advertisements was after seeing the full video of Killing Us Softly 4 by Jean Killbourn (2010 ) in a service learning course at California State University, Monterey Bay.

This is a preview of the video.

This video showed me a visual of how advertisements lower women’s self-esteem by displaying them as vulnerable and extremely skinny. These images are compared daily by women who are affected, and reality is that most if not all are modified to look as if their body is perfect and ideal. The images are clearly far from reality, but females intend to interpret the images by over dieting and create self-conscious.

Although Jean Killbourn has been advocating the issue on advertisements for many years, this issue has not gotten any better, but instead it has gotten worst. I believe that this issue does not go as far as promoting it and talking about the issue, but rather to have companies to make a change of the messages they are displaying to the public.  This issue should be taken serious because the messages women and teenage girls are obtaining has a long-term effect  as shown by Jean Killbourn.

I encourage everyone to see this video since it has strong information which can be eye opening. What this video educated me in was by noticing the focus of the media on females bodies, which can have a long-term effect if body image does not consist with the advertisements portrait.  I encourage everyone to view the full video, and share your position after viewing.

Click here to view full Killing Us Softly


Problem and Solution


Through my blogs and advocating the influence advertisements have on teenage girls. What I mean by influence is the  way advertisements  focus in skinny being the accepted body size which later influences teenagers to believe that the average size should not be accepted nor beautiful. In the research I have made gave me stunning information of as explained that,

“The reported prevalence rate for anorexia nervosa is 0.48% among girls 15 to 19   years old. Approximately 1% to 5% of adolescent girls meet the criteria for bulimianervosa. Today, more than ever, adolescents are prone to concerns about their weight, shape, size and body image, and as a result, diet to lose weight” (Morris, 2003, para.1)

This information explained by Morris shows the reason why the influence of teenage girls is serious since they are putting their health at risk. Although the numbers are not as high of the girls that have meet the criteria for bulimia, these are only small amount that have gone the extra mille for trying to have the ideal body image by purging and vomiting to it into what is thought of being the perfect body size or shape.

The way I plan to solve this situation is by proposing more health education within dieting in high schools. I believe this can give more information to these teenage girls to understand the harm they are doing to their bodies. Also this can help them find new ways to diet by changing their eating or exercise habits to become health and look healthy as well. I hope to get this running by proposing it to the school board in the Monterey County to put it in practice if educating of dieting can help teenage girls to diet for their health and not for cosmetics.


Morris, A. M. (2003, June 08). The impact of the media on eating disorders in children and adolescents. Web. National Center for Biotechnology Information. Retrieved from

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Holiday Advertisements


We are close to Christmas, which means shopping for families. Advertisements are beginning seen more now to attract the attention of everyone. What advertisements display in this period of time are new products and special savings for the holidays.

As I have been arguing this semester is that advertisements have a negative impact on teenage girls, but now that we are closer to the holiday’s advertisements are used more to displays products that make an urge for majority of costumers to desire the product. Advertisements are pulling the public into their product, and most of these adverrtisements are from the latest technology. Electronics in this season are the most sold product, but consumers tend to be persuaded to electronics that are not in need, but are in good price because of “Black Friday”  or simply specials and gift ideas.

Advertisements are being shown to attract children and teenagers to want and feel as if they need the product, and parents tend to do anything to meet that satisfaction. Although the products may not be in much need, people tend to be attracted into the product for the price and not so much for the necessity. For example, being in a crowded store when it is supposed to be a holiday may cause people to become aggressive to get the product on that great price, but what the families are forgetting is that even electronics are putting us aside from what are family values. Therefore, advertisements are creating influence within the consumers which lead them to the advertised item.


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Why are Advertisements an Issue for Teenagers? And why does it Matter Now?


Advertisements have been used for many years to advertise product or message, but the message that is being gained from teenage girls is affecting the way they see and feel about their body image. Teenagers are more exposed to the media now than before and they see images of model women leading them to feel a need to imitate the image they are exposed to. The negative effects advertisements have in teenage girls is lowering their self-esteem and risking their health by over dieting to achieve what they believe to be ideal image.

Teenage girls who do not achieve the image of what is considered beauty tend to have a lower self-esteem. There is a large amount of teenagers who do not like to apart from society, and by not fitting physically can lead to interpretation and not setting limits of achievement of the goal, which can lead to over dieting. By over dieting or binge eating to look as a model is a risk since most likely the models themselves do not look as they are displayed since images are modified to looking better. Modified images lead to a feeling of failure, which teenage girls feel as if they have not achieved the image portrayed.

I believe that since the media is used more often by teenagers overall, everyone should consider this issue since it can affect mentally and physically. A particular audience who should care are teenage girls since they must understand that every body is different and that they should not try and imitate an image that is modified, but rather love their body for how it is.


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What I am Determined to Change

Through this semester I have focused on the topic of advertisement negative affect on teenage girls. What I mean by negative effect is the way the media has a constant focus in the way women’s image “should look like” or “ideal image”, which later has an influence in teenagers self-esteem and the way they achieve to look like.

What am I determined to do for this specific issue is try and make a movement of information for the teenage audience. To inform I plan o begin pamphlets with statistics which I have found, and information where they can assess help if they believe they or someone they know are being affected by advertisements women models. How I plan to begin this is by beginning distribution outside of a high school and get their attention, since they are my primary focus. Another plan I have for this issue is to try and get an inspirational speaker with this topic who is Jean Kilbourn. Getting Jean Kilbourn to do a speech in this area will show how much need of attention for this particular issue is needed. I believe that Jean Kilbourn will be inspirational since she is a professional with advertisement issues, which she is the ideal person to inform the teenage audience.

I hope to distribute this information by the beginning of next year, and hopefully get people to help and inform others to realize how advertisements have an influence in our feeling of our appearance overall, but most in teenage girls.

Advertisements Affecting Teenagers



My new topic is on advertisements negative effects in teenage girls’ self-esteem, and the constant focus in women’s image taking an impact on teenage girls. My topic is like Tannem (1999) describes, a “crystal of many sides”, because there are many arguments to the topic which people many not see advertisements as a problem, or may not even realize the effect it has on teenagers; whereas there is many people who believe that advertisements do effect the young population and wish to make a difference of the outcome it has in them. The people whom I believe that are having these arguments are the media and the public, since the media wants to show a figure of perfection, and the public tries to achieve the ideal image, when in reality most of the advertisements are Photoshop and modified to create perfection. I believe that in this point “true dialog” cannot exist, because there is always the two sides who are attacking each other, such as feminist movements and advertisers, claiming how they are right and how the others are wrong. Also because there will continue to be advertisements with beautiful, skinny women, and it can take impact on how teenagers see themselves and have the desire of reaching that perfection. This issue has many sides since the public can too agree that advertisements promote skinny models which can encourage teens to lose weight or have a healthier diet.  Therefore, my focus will be on teenage girls affect when seeing advertisements by imitating and lowering their self-esteem if not fitting the ideal image and not fitting into society.